Oftquoted founder Jeff Hammerbacher put it this way: “The best minds of my generation are thinking about how to make people click ads. That sucks.”
But there are a growing number joining a "maker" culture that is focused on making a difference:
We face, as a society, incredible challenges in the coming decades: balancing social justices like healthcare with a disappearing middle class to pay for it; competing in a global market; generating better energy solutions; ensuring clean water access for large populations; solving health issues that shorten life; moving our planet towards a more sustainable environment; creating organizations and systems of management more in harmony with the human spirit; and many more.
These are all issues that countless entrepreneurs and social enterprises are waking up and thinking about. And they have solutions rooted in critical problem solving and accelerated through software.
On the surface, they seem daunting. They don’t currently receive the limelight. And, sure, they might not pay as well as “making people click ads”. But in them is fertile soil that presents the opportunity for a higher purpose, an existence greater than big salaries and social status: the opportunity to use your talents to shape the world we ought to create. And one could even argue, the prospects for larger long-term gains.